When most people think of cosmetic injectables such as Botox or dermal fillers, the image that typically comes to mind is not that of a man. However, this perception is rapidly evolving.
An increasing number of men are incorporating aesthetic treatments into their self-care routines. Despite this shift, outdated myths remain. That injectables are exclusively for women. That aging gracefully requires inaction. That taking pride in one’s appearance is somehow vain or unmasculine. At Believe Image, we’re challenging these misconceptions and redefining the face of anti-aging, one individual at a time.
The Rise of Men’s Aesthetic Treatments
From corporate executives to creative professionals, men are increasingly opting for aesthetic procedures with a purpose. According to the American Society of Plastic Surgeons (ASPS), male cosmetic procedures increased by 8% in 2023, with body procedures rising by 18% and face and neck procedures by 15%.
Injectables such as Botox and dermal fillers have gained popularity among men due to their subtle, natural-looking results and minimal downtime, making them ideal for busy individuals seeking a refreshed appearance. In 2023, approximately 500,000 men received neurotoxin treatments like Botox, and 200,000 underwent soft tissue filler procedures.
Beyond the numbers, this trend reflects a broader shift: men taking ownership of their aging process, prioritizing confidence, and exercising agency over their appearance.
What Men Get Wrong About Aesthetic Treatments
Despite growing interest, many men still hesitate to explore aesthetic treatments due to long-standing misconceptions and societal pressures. Here, we address some of the most common myths that prevent men from taking full advantage of what modern aesthetic medicine has to offer.
Myth #1: “Injectables are for women.”
Let us dispel this outdated belief: aesthetic medicine is for everyone. Skin and aging concerns are not exclusive to any gender, and neither are the solutions. At Believe Image, we recognize the distinct facial anatomy and aesthetic goals of our male clients. Each injectable treatment is tailored accordingly to deliver natural, masculine results, refined without ever appearing overdone.
Myth #2: “Anti-aging means looking fake.”
Concerns about looking “frozen” are understandable—but primarily based on outdated perceptions. Today’s injectables, when administered by experienced professionals, offer precision, subtlety, and personalization. For men, this often means softening deep-set forehead lines while maintaining rugged features, or restoring midface volume in a way that enhances strength and symmetry, without compromising a firm jawline.
Myth #3: “Real men don’t do cosmetic procedures.”
The notion that men should passively “tough out” the signs of aging is both outdated and limiting. There is strength in taking ownership of your appearance.
Choosing aesthetic treatments isn’t about denying your age—it’s about refining how you present yourself to the world. Whether you’re navigating a career transition, recovering from stress, or simply aiming to look as vibrant as you feel, injectables can be a powerful part of that journey.
Which Treatments Do We Provide for Men?
At Believe Image, we offer a curated selection of cosmetic injectables suited explicitly to the structure, goals, and preferences of our male clients. Each treatment is performed by a board-certified physician with an expert understanding of male facial anatomy, ensuring results that are natural, balanced, and tailored to enhance masculine features.
Neuromodulators
We use FDA-approved neuromodulators—Botox®, Xeomin®, and Dysport—specifically designed to target dynamic wrinkles that form from repeated facial expressions over time. These injectables temporarily relax targeted facial muscles, softening the appearance of wrinkles while preserving your natural range of expression.
For men, common treatment areas include:
- Horizontal forehead lines
- Frown lines between the brows (the “11s”)
- Crow’s feet at the outer corners of the eyes
These treatments are quick, minimally invasive, and require no downtime. The result is a smoother, more refreshed appearance that looks natural, not frozen. Men often appreciate that neuromodulators can help them appear more alert, composed, and confident—whether in personal interactions or professional settings.
Dermal Fillers
Our collection of dermal fillers is carefully selected to help men address common concerns, such as volume loss, facial asymmetry, and a lack of definition in key facial areas. Each product is composed of hyaluronic acid or similar biocompatible ingredients designed to restore structure and balance while maintaining a natural, masculine look.
Popular options for male clients include:
- Restylane® Defyne – for deeper lines and chin enhancement
- Restylane® Lyft – to restore cheek volume and lift the midface
- Belotero Balance® (+) – to subtly smooth tear troughs and fine lines
Filler treatments are ideal for men who want to correct age-related volume loss, sharpen facial angles, or enhance overall structure with a more defined jawline or midface.
Lip Enhancement (Subtle and Structured)
For men seeking greater lip definition or symmetry, Restylane® Kysse offers a subtle, natural-looking enhancement tailored to masculine features. Its flexible formula maintains natural movement and expression without the risk of overfilled results.
Cosmetic Injectables: A Modern Solution for Men Who Want to Look Refreshed—Not Altered
Aesthetic concerns like deep-set wrinkles, volume loss, or a softening jawline aren’t just cosmetic—they can affect how you see yourself and how you show up in the world. For men who want to look more energized, sharp, and confident without committing to surgery, cosmetic injectables offer a powerful, low-maintenance solution.
At Believe Image in Greenville, SC, we provide targeted injectable treatments that enhance masculine features while preserving your natural expression. Whether it’s relaxing deep frown lines, restoring lost cheek volume, or defining your jawline, we create a personalized treatment plan that works with your lifestyle and long-term goals.
Contact us today for a consultation and find out how subtle, expertly performed injectables can support your personal and professional growth.